JULY 10, 2025 | Fellow Shareholders,
This week, TRNR was featured in Forbes Magazine in a column by Sandy Carter, COO of Unstoppable Domains and one of the most prominent voices in enterprise AI, spotlighting our partnership with Fetch.ai and the launch of our AI agent–powered fitness experience.
We encourage every shareholder, partner, and team member to read the full article:
AI Agents Take Over The Gym With $500 Million In Crypto-Fueled Backing.
Why do we like this article so much? Because it provides a clear, third-party, fitness market-facing rationale for our Digital Asset Strategy – regardless of whether or not you are familiar with crypto.
Why the Forbes Story Stands Out
- Third-party validation from a top AI voice
Sandy Carter positions TRNR as a real-world case study in applied AI and Web3. The article highlights how our technology is not just functional, it’s solving real problems for consumers and opening new strategic opportunities for enterprise. - TRNR featured as a first mover in AI-driven fitness
The piece doesn’t describe what could happen someday. It points to what’s possible today: real-time, adaptive workouts powered by intelligent agents, built into the TRNR platform. - Platform-level thinking gets recognized
From smart equipment to digital twins to our $FET crypto treasury, the article positions TRNR as a company creating new infrastructure, not just products.
Key Ideas Highlighted in the Forbes Article
- AI agents are here and they’re already changing the game
“TRNR… is partnering with Fetch.ai to power a new kind of AI-enhanced workout experience.”
Forbes highlights how TRNR is deploying AI in ways that directly impact user experience. The article reinforces TRNR’s role as an early mover turning agentic AI into a real-world service. - Digital twins can scale expertise like never before
“Now, imagine capturing [a celebrity trainer’s] workout philosophy, voice, pacing, and motivation style and replicating it through AI. That’s what digital twins make possible.”
Forbes does a great job explaining how TRNR’s digital twin technology could unlock scale without sacrificing quality. By encoding the methodology of elite trainers into an AI system, TRNR could deliver top-tier coaching to millions without the cost, travel, or scheduling challenges of in-person training. - Crypto isn’t just currency, it’s infrastructure
“TRNR has committed to building what it says will be the largest publicly listed U.S. crypto treasury focused on an AI token specifically, Fetch.ai’s $FET.”
This is one of the boldest elements of TRNR’s strategy, and Forbes doesn’t overlook it. The article frames our $500 million crypto-backed treasury not as a financial side bet, but as core infrastructure aligned with our AI platform. It’s a new model for corporate treasury in a decentralized, tech-driven era.
What’s Next
This feature helps raise visibility and credibility at a critical moment in TRNR’s platform evolution. We’re grateful to Forbes and Sandy Carter for helping tell this story and to the community making this transformation possible.
Let’s keep building,
— Team TRNR
Forward Looking Statements:
This post contains forward-looking statements made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. These statements are not historical facts, but reflect current views, expectations, and assumptions of Interactive Strength Inc. (“TRNR”) regarding future events, product development, business strategies, and market conditions. These statements include, but are not limited to, those related to the commercial deployment of TRNR’s AI agent–powered fitness technology, the scalability and adoption of digital twin capabilities, the integration of Fetch.ai’s $FET token into TRNR’s platform and treasury strategy, and the anticipated impact of these innovations on TRNR’s long-term growth. Actual outcomes may differ materially due to a number of risks and uncertainties, including but not limited to: user adoption rates, the performance and reliability of AI systems, the regulatory environment for AI and digital assets, competitive pressures in the fitness and technology markets, crypto asset volatility, and broader macroeconomic or operational factors. TRNR undertakes no obligation to update or revise these forward-looking statements to reflect events or circumstances after the date they are made, except as required by law. For a full discussion of potential risks, please refer to our filings with the U.S. Securities and Exchange Commission.