TRNR INSIGHTS
Welcome to TRNR’s blog where we’ll share valuable insights about how we’re expanding our portfolio, the growing market opportunities and trends in the wellness space and more.
UK Market Spotlight
MARCH 5, 2025 | Fellow Shareholders: With the news yesterday that we’d locked in an exclusive distributor for CLMBR in the UK, we thought everyone might want more color on the addressable market in that country. Outside the US, the UK is the 2nd largest...
February Recap
Fellow Shareholders: As we expected, we’ve kicked off 2025 with a lot of momentum. FEBRUARY WAS A MILESTONE MONTH FOR THE BUSINESS. We: Formally announced the Sportstech deal; Appeared on stage at Connected Health to talk about the deal and bigger opportunities;...
FAQ
(Updated Feb. 27, 2025) Interactive Strength Inc. How can you possibly project $50M in pro forma revenues for 2025, when your 2024 revenues are only expected to be $5M? Seems like “pro forma” = “junk projections.” While $50M for 2025 pro forma revenues can seem...
Update: Sportstech Acquisition
Fellow Shareholders: It’s been a big week for TRNR! Yesterday, we formally announced the binding transaction agreement with Sportstech, an outstanding, $40M+ revenue, Founder-lead, connected fitness and exercise equipment business based in Germany. I also appeared...
SHAREHOLDER UPDATE: UPDATED 2025 CONFERENCE & EXHIBITION SCHEDULE
Fellow Shareholders I want to highlight for our investors TRNR’s presence at the Connected Health & Fitness Summit during the second week in February. While we previously announced that we’d appear at the Summit, we have some new details to share. Connected...
SHAREHOLDER UPDATE: 2025 CONFERENCE & EXHIBITION SCHEDULE
Fellow Shareholders Today we announced a busy conference and exhibition schedule for the next four quarters, kicking off this week with the 2025 PGA Show in Orlando, FLA. Attendance and exhibitions at events like these is consistent with our plan to continue...
Germany Spotlight: The Second Largest Fitness Market
As we’ve shared in previous shareholder letters, international expansion is one of the key pillars in our growth strategy. In 2024, we made great strides to increase our footprint outside of the US, establishing a presence in countries such as Germany, France, Saudi...
OUR MARKETS: THE TIGER WOODS EFFECT
Fitness for Performance, Not Just Wellness In recent years, the wellness industry has dominated headlines. It’s already a massive market, and it’s experiencing explosive growth as it expands to include new levers of wellness, such as sleep, recovery,...
NEW YEAR, CONTINUING OPPORTUNITIES
Happy 2025! At TRNR, we’re heading into the next few months with a lot of momentum, given developments like our recent French distribution agreement, potential acquisition and the approval of bitcoin as a treasury asset. (If you haven’t read our Year...
SHAREHOLDER UPDATE: 2024 IN REVIEW AND A LOOK AHEAD
Fellow Shareholders - As the year comes to a close, we wanted to recap our operating and financial progress in 2024, and offer some callouts for 2025. First, we’d like to reiterate TRNR’s fundamental equity-value proposition: We have a value-based...