Fellow Shareholders — CLMBR is no longer a niche idea; it’s a growing commercial category that expands TRNR beyond cycling and strength into full-body, tech-enabled training. 

In the last year, CLMBR has earned vendor access with major U.S. club systems (e.g., Crunch Fitness approved vendor; Chuze Fitness multi-unit pilot) and secured international distribution (e.g., Planet Fitness SAS in France), giving the brand near-term lanes for scaled sell-through. 

Hospitality is also beginning to showcase the modality, from Marriott-affiliated residences listing CLMBR machines on-site to Denver luxury hotels promoting Studio CLMBR access for guests. 

These are recognizable names that help validate demand while we execute a B2B-first strategy designed for capital efficiency. Interactive Strength, Inc.+1, Accesswire, Homes & Villas by Marriott BonvoyMarriott

 

Why vertical climbing fits the moment: 

Connected/interactive equipment is a multi-year growth theme. Independent analysts project the connected gym/equipment market to grow at ~31% CAGR through 2030 globally, with North America leading share; U.S. connected-equipment revenue is also forecast to expand strongly through 2033. That macro supports our category and our distribution-led model. Grand View Research

The American College of Sports Medicine’s 2025 trends highlight data-driven training, wearables, and functional fitness at the top of global fitness priorities, while public-health guidelines (CDC/WHO) continue to emphasize combining cardio + muscle-strengthening each week—exactly what climbing delivers efficiently. Peer-reviewed research shows vertical climbing drives high heart-rate and significant oxygen uptake, i.e., serious training stimulus, with joint-friendly mechanics. Lippincott Journals ACSM CDC NCBI PMCPubMed

 

Where You’ll Find CLMBR Today (Proof of Adoption):

 

• National & large-regional clubs:
  • Crunch Fitness — CLMBR is an Approved Vendor Partner for franchisees (after a 13-unit pilot at Crunch West Hollywood).
  • Chuze Fitness — multi-unit pilot in select Fit Lab locations, with potential expansion across its ~60-club footprint.
  • International distribution: Planet Fitness SAS (France) — exclusive distribution + minimum 162-unit commitment.
  • Gold’s Gym, Crunch, Equinox, and Marriott properties
• Hospitality & residential:
  • Marriott Homes & Villas.
  • Hotel Clio promotes guest access to workouts at Studio CLMBR via local partnership.
    Homes & Villas by Marriott BonvoyMarriott

Bottom line: recognizable brands and locations help introduce millions of potential users to the modality while we scale B2B through distributors and club partners. 

 

Why It Matters for Shareholders

• Category expansion beyond cycling/strength into full-body, space-efficient training with broad commercial use (clubs, studios, corporate wellness, PT/rehab, select hospitality).
• Aligned with growth markets (connected/interactive equipment) and top industry trends (data-driven training, functional fitness).
• B2B-first model (via distributors and chains) aims for better return on capital versus consumer paid-media models. Grand View Research Lippincott Journals 

 

A Category Redefined (Product & Experience)

 

Since its inception in 2019 and market debut in 2021, CLMBR reimagined vertical climbing with an open-frame design, immersive programming, and a digital platform that make climbing approachable and scalable. Two display options match environment and use-case:

 

• CLMBR Connected (21.5″) — unlocks the full digital ecosystem: on-demand classes, progressive tracks, challenges, competitions; ideal for in-home and self-directed commercial environments (hotel gyms, health-club cardio floors, family fitness centers).
• CLMBR Pure (10″) — compact, durable metrics interface built for instructor-led and high-performance settings (boutique studios, D-I athletic programs, pro training, functional fitness/CrossFit spaces).

 

 

Together, these elevate climbing from a niche to a high-performance, total-body platform positioned as “cardio-meets-strength” for modern facilities and users. 

 

“The Next Big Modality” (Why Operators Like It)

 

Compared with single-plane cardio, climbing engages upper/lower body and core in one compact footprint—feeding member demand for efficient, immersive, results-driven training. 

Commercial operators can deploy CLMBR subscription-free (for facilities), while users sync progress via the free CLMBR mobile app or tap instructor-led content. For members obsessed with glute training, CLMBR provides that stimulus plus full-body load. 

 

Validation Across Performance & Commercial Settings

• Elite & pro training (low-impact conditioning + posterior-chain strength).
• Universities & D-I programs (e.g., USC; University of Colorado).
• Clubs & wellness (e.g., Wisconsin Athletic Club; expanding chain pilots/approvals noted above).
• Corporate wellness & boutique studios seeking versatile, space-efficient equipment. 

 

Final Thoughts

 

CLMBR isn’t just another cardio station; it’s a disruptive, total-body training platform that can deliver more output in less time, which is exactly what gym operators, athletes, and time-pressed consumers are asking for. For TRNR, it’s a core growth engine with expanding distribution and brand validation—one we intend to keep scaling through chains, distributor partners, and strategic hospitality placements. 

 

 

Publicly Sourced Market & Science References (added)

• Connected/interactive equipment growth: Grand View Research (global to 2030; U.S. to 2033). Grand View Research+1
• Industry trends (2025): ACSM top trends & journal article (wearables, data-driven training, functional fitness). ACSMLippincott Journals
• Public-health guidance (multi-modal): CDC & WHO recommend combining aerobic + muscle-strengtheningweekly. CDCNCBI

Climbing physiology: peer-reviewed studies show high HR/VO₂ and significant anaerobic demand during climbing. PMCPubMed